We developed a brand that brings together a new offer of services with a clear sense of community, aligning the marketing efforts and redefining the physical space within the new concept.
The brand’s core concept is based on the belief that all people have an innate potential waiting to be fulfilled. Women in particular find in self care a window to empower themselves and develop a better version of who they are.
LMC gives space to a community of women who prioritize wellness. Challenging beauty standards and boosting their confidence so they can express their individuality.
Keeping in mind the new objectives and the long-term projection of the brand, the three main business focus areas were defined in the studio: the physical space in-person service, the online platform: online courses and client management system. And the locations: particular situations in which the LMC professionals travel outside the studio for events or productions.
Creating Lily McCloud's visual identity has been a purpose-driven journey. We meticulously crafted a brand that reflects her values and aspirations.
This brand extends beyond hairstyling; it's a holistic experience, blending aesthetics and empathy that resonates not only through her studio's physical space but also in the digital realm. The result is a visually appealing identity that deeply connects with her audience, fostering community and shared values.
We established LMC's online presence, encompassing a social media debut and a promotional website.
LMC's philosophy, rooted in 'beauty and empathy,' thrives on sharing knowledge with hairstylists seeking to enhance their skills. A standout initiative was the creation of a master class, offering comprehensive training under the founder's expert guidance within the studio's unique environment.
Integral to the brand's identity is the seamless integration of the physical environment, ensuring alignment not only in communications but also in the experiential dimension.
As part of the LMC experience, we crafted a curated playlist that encapsulates 'Sé más tú cada día' ('Be more yourself every day'), immersing you in the tranquil and empowering realm of self-care and energy transformation.
Visiting LMC is an experience of body and soul. From the moment you enter the studio you are warmly welcomed and pampered to enjoy your experience to the fullest.
Personalized robes give you more comfort and the signature totes have become an essential to take home a little bit of LMC.
"It has been truly transformative. They've brought my vision to life, from crafting a brand rooted in 'beauty and empathy' to designing an enchanting studio experience."
