We cultivated an organic identity that artfully harnessed Relikian’s unique concepts, seamlessly weaving together their ever-evolving artistry, and harmoniously enhancing their digital and real-world presence.
In crafting Relikian’s brand strategy, we delved into the concept of Aesthetic Consciousness, a philosophy that lies at the heart of the brand’s identity.
At its core, Aesthetic Consciousness celebrates the unique essence of each piece, encouraging us to appreciate the intrinsic qualities of an object without the need to measure it against others or label it by its properties. This philosophy not only guides Relikian but also defines its vibrant community.
Building on this philosophy and the goal of empowering identity and self-expression, we embarked on the journey of crafting a versatile visual identity. This identity was designed to evolve seamlessly into various collections while retaining its core essence.
We breathed life into a vivid visual identity and brand ecosystem, a captivating realm of visual storytelling that explored photography styles, tones, and ranges. This extended the brand’s visual lexicon, enabling it to communicate its essence across diverse contexts and needs.
This visual language was integrated into the development of a social media presence, which seamlessly extended from the core visual identity. Furthermore, it played a central role in the creation of their launch marketing landing page. This page served as Rekilian's inaugural platform to introduce itself, present its unique offerings, and initiate a prelaunch sale for its featured items.
We aimed to merge Relikian's brand essence with its art pieces. The sensation of receiving a Relikian mirrors the brand itself, creating a profound connection to its significance. Owning a piece is an invitation to be a part of something meaningful, meticulously crafted by an artist. Every detail is a thoughtful consideration, allowing you to make it your own while being a part of a larger, purposeful universe.
The pop-up store epitomized Relikian's fusion of art and nature. We conceptualized a sensory journey, where visitors connected with the tactile essence the artistry and embraced the beauty of raw, organic forms.
In this unique store, we would encouraged visitors to touch, feel, and immerse themselves in the art pieces. Transcending the traditional retail experience; it would be moment of connection and appreciation.
Integral to the brand's identity is the seamless integration of the physical environment, ensuring alignment not only in communications but also in the experiential dimension.
"Our partnership with The Goodyear Agency has been nothing short of extraordinary. They've masterfully transformed my creative vision into a brand that authentically resonates with the core of Relikian"
